Volkswagen Ups its India Sales & Service Initiatives

With its ‘customer-first’ philosophy, Volkswagen India has relentlessly been focused towards reducing its total cost of ownership (TCO).  At the onset of 2019, Volkswagen had introduced its 4EVER Care program, which offers 4-yr warranty, road-side assistance (RSA) and three free services (in the first year). The program aims at offering customers a value-for-money proposition by covering major repairs and maintenance services.  With the key being a hassle-free ownership experience. Expanding its service portfolio, the brand had also launched its extended warranty (EW) programs and service value packages (SVP), covering the average 7-year lifetime of a vehicle. The brand recently also launched online bookings of its service products through its official website. Today, under its month-long monsoon car care campaign, the brand is offering special cash benefits on its EW & SVP programs. Along with providing value benefits on its anti-microbial treatments, fumigation and Ozone treatments, keeping the vehicle sanitized. Customers can also avail a free 10-point monsoon check-up and attractive offers on tires and batteries to ensure safety of the occupants while avoiding untoward breakdowns.

Commenting on the initiative undertaken, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “At Volkswagen, we relentlessly strive towards offering our customers a peace-of-mind ownership experience. As a responsible and customer centric brand, we prioritize the safety of our customers at all times. With the monsoon at its peak, we believe these value added benefits to our service portfolio will provide on-road safety, convenience and a comfortable driving experience by our customers.”

In view of the current pandemic situation, Volkswagen India continues to ensure employee and customer safety. All Volkswagen facilities adhere to stringent safety and sanitization measures.