Volkswagen Launches their unique buying ‘Digital Workplace Experience’

In a bid to digitalize the customer buying experience at dealerships, Volkswagen, Europe’s largest carmaker today announces the launch of ‘Digital Workplace Experience’. Under this initiative, all 121 dealerships across 104 cities will be equipped with tablet computers along with a pre-installed Digital Workplace application.

Taking a step towards digitalization, the application is an effort towards improving and transforming the sales and after-sales experience. The ‘Digital Workplace’ solution will enable consultants towards lead capturing, 360- degree view and vehicle presentation, videos, competition comparison, explore financing solutions, register test-drives and more. Further, create a customized product brochure for customers with their preferred vehicle and choice of features.

Further, enriching the after-sales experience the application allows technicians at the workshop to showcase and explain customers the entire repair work required on their vehicle. Through a 6-step procedure the customer receives timely updates via SMS about their vehicle right from the time it’s entered the workshop till its completion. At the end, the customer can make his choice of either picking up the vehicle or asking the dealership to drop their vehicle at their doorstep.

Commenting on the launch of this initiative, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “People are at the centre of Volkswagen’s business and with the Digital Workplace initiative, we aim to enhance the sales and after-sales processes as well as digitalize the customer buying experience. As the country moves a step forward with the Digitalize India campaign, this is yet another enterprise to fully integrate our dealerships and provide a premium user experience. It is our endeavor to offer our customers, all of Volkswagen’s services at the comfort and convenience of their homes.”