TVS Motor Company, one of India’s leading two and three-wheeler manufacturers, has attained a honourable position in the J.D. Power 2017 India Two-Wheeler Initial Quality (2WIQS) Study and Automotive Product Execution and Layout (2WAPEAL) study. The study has ranked the company’s Star City+ as the best quality product in the economy segment. Whereas, the TVS Apache RTR 160 claimed the title of Best Quality product in the premium segment.The TVS sport ranked Number 1 in APEAL in the economy segment.
Every year, J.D. Power ranks two-wheelers in terms of Best-in-Class customer APEAL and Best-in-Class quality. This is done via a detailed survey of over 9,000 customers. This is the third survey of its kind in India, and it is a global indicator of customer delight. Over the years, TVS Motor Company has been at the fore-front when it comes to the delivery of high quality world class products.
The President and Chief Executive Officer of TVS Motor Company,Mr. KN Radhakrishnan, commented on the results saying, “As a company, it is our endeavor to constantly strive and meet the evolving needs of the consumer and remain focused on providing a superior ownership experience to them. Our customer centricity and focus on quality are the underpinning factors of our success, which differentiate us. The recognition by the J.D. Power Study 2017 is, therefore, a testimony to our efforts to deliver absolute customer delight through the five pillars of TQM (Total Quality Management).”
“Design and manufacturing quality are both imperative to deliver the overall experience promise in context of the Indian terrain and usage habits. These market specificities are core to our quality strategy. We are confident that we will continue to deliver on this promise,” he added further.
The 2017 India Two-Wheeler Initial Quality Study (2WIQS) takes place on the basis of an evaluation through 9,570 people that have bought a new vehicle between March 2016 and October 2016. It covers 87 two-wheeler models produced by 10 manufacturers. The study took place from September to December in 2016 across 45 cities in India.