TVS Motor Company at its maiden annual event for racing enthusiasts – MotoSoul 2019 launched the TVS Racing Performance Gear. It combines premium build quality with stylish new-age urban design to offer riding gear and daily smart clothing options, similar to what a Royal Enfield offers.
MotoSoul 2019, a two-day event, which was attended by over 2,500 people, is a get-together of Apache Owners Groups (AOGs) as well as riding enthusiasts from across India making it an ideal platform to launch the TVS Racing Performance Gear. MotoSoul will be an annual event hence forth every year with MotoSoul 2019 being the first edition.
Speaking at the launch, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “TVS Racing, since 1982 has always been driven by its RACING DNA and youthful passion. TVS Racing inspired brands such as TVS Apache series and TVS NTORQ 125 have become the preferred ride of the youth and racing enthusiasts. This tribe is growing fast not only in India but across the world and they have turned out in large numbers for the very first MotoSoul. The launch of TVS Racing Performance Gear would promote passionate young riders to ride responsibly. The passion for riding within our young audience keeps pace only with their keen sense of style to which the urban wear range caters. This will enhance brand intimacy with both serious racers and the young enthusiasts alike. Three decades of unleashing RACING DNA makes this is a yet another significant milestone.”
TVS Racing Performance Gear will be available in two categories:
o Riding Gear: Helmets with DOT, ECE certification, Riding Jackets & Riding Pants, Riding Gloves, and Riding Boots
o Urban/Casual Wear: T-shirts, Urban Jackets, Urban Pants, Rain Wear, Casual Boots, Bag Packs, Caps, and Sunglasses
The gear looks stylish with decent build quality loaded with smart features for the new age rider. TVS gears will cater to not only the TVS customers, but the entire umbrella of bike riders. Safety gears and smart Daily wear from a trusted manufacturer at competitive pricing is something the market has been looking for since quite some time now. With this step, TVS motors has made it clear to the world its intention to become a lifestyle brand.
The TVS Racing Performance Gear will be available in select TVS Motor dealerships across the country and online at https://accessories.tvsmotor.com.