Toyota to launch the Urban Cruiser with ” RESPECT” as the campaign theme .

Toyota Kirloskar Motors ,  today gave a sneak peek into the theme of the launch campaign – “Respect”, for the soon to be launched Toyota Urban Cruiser. Toyota Urban Cruiser, the youngest SUV in the famed Toyota line-up of SUVs. The theme of respect resonates well with the youth who believe that respect doesn’t come with age but with individual and bold choices.

The all-new Urban Cruiser is built for today’s young achievers who are aspirational and have earned respect for their bold choices. These discerning individuals are versatile, bold, adventurous and known for taking the road less travelled just like the Toyota Urban Cruiser.

The theme of the campaign stems from the target audience’s aspiration for early success in life. The SUV segment that has gained much popularity due to its body type and superior road presence commands respect amongst today’s youth. Toyota Urban Cruiser offers an early entry into the Toyota SUV family and comes with Toyota’s global standards of sales & after-sales services.