Tata Motors has announced special monsoon offers for car buyers across the country, for the entire month of July. The company is continuously leveraging the maximum potential of its expanding network and consumer insights, in order to connect with its customers in a more effective manner.
In July 2018, the company is offering first year’s insurance on Tigor, Nano, Hexa, Safari Storme, and Zest models, at Re. 1. Customers can also reap benefits of consumer discounts, ranging between INR 20000 and INR 30000, on select models. Additionally, exciting exchange discounts, up to INR 15000, for the prospective car buyers, on the aforementioned cars as well as on all variants of Nexon and Tiago.
On account of the auspicious occasion of Rath Yatra, Tata Motors will be offering customer across Gujarat an additional reason to rejoice, by presenting them with additional consumer discounts and first year insurance at Re. 1 on the Nexon and Tiago variants.
Commenting on the offer roll-out, Mr. S.N Barman, Vice President – Sales, Marketing & Customer Support, Passenger Vehicles Business Unit (PVBU), Tata Motors said, “Making this monsoon special for our customers, we have rolled out these offers, keeping in mind the dynamic demands of all customers; with the sole purpose of providing them with maximum benefits. We firmly believe that this proposition will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. On the back of the on-going Turnaround strategy, we have made good progress and are entering the consideration sets of the consumers. Our aim is to now fortify our presence by offering efficient after-sales services, reduction in complaints, and meaningful offers that cater to the ever-evolving demands of all consumers.”
Tata Motors’ Turnaround strategy, has proven robust results. The company’s passenger vehicle domestic sales in June 2018 were particularly impressive at 18,213 units: a growth of 63% over last year. In the first quarter of FY 19, the PV business recorded a growth of 52%. Coexisting with this growth story, the company’s network has also witnessed a strong growth from 400 to 746 outlets, which is further expected to reach 850 by the end of this year.
The said list of offers dovetails with the company’s overall strategy to ramp up sales efforts and should set the tone for an aggressive festive season starting next month.