Czech stunner, SKODA, hits peak Vehicle sales, setting a new record in financial results.
A 6.7 percent increase in worldwide deliveries, leads to a new high of 1,126,500 vehicles. Sales revenue hits the roof with a 9.8 percent growth giving SKODA 13.7 billion Euro. A massive growth is clear in operating profit with a 30.8 percent increase, reaching 1.97 billion Euro. With 317,100 deliveries in China, it achieved a new best value in its strongest single market.
SKODA is on its way to even more growth, with its Strategy 2025 as well as the associated model campaign. The car maker will continue its product campaign in 2017, introducing 11 model innovations. Further growth is expected especially due to the introduction of the new SKODA KODIAQ SUV, an upgraded OCTAVIA and more new models that will be unveiled throughout the course of the year.
The CEO, Bernhard Maier says,’ “The results of the 2016 financial year exceeded our expectations. Achieving three record years in a row demonstrates the success of our sustainable growth strategy. “With our Strategy 2025, we will consistently promote the growth of the SKODA brand over the coming years. In this context, we will renew and expand our model portfolio, and open up new markets, segments and digital business areas. We will also be focusing on the electrification of our vehicles. We are going to launch the first purely battery-powered SKODA model on the market in 2020. A first idea of how the electric future of SKODA might look will be presented at the motor show in Shanghai.”
2016 marked the 25th anniversary of the overwhelmingly successful partnership between Volkswagen and SKODA, throughout which the Czech brand went from being a regional market leader, to an internationally successful car manufacturer. The year was also marked by the world première in Berlin, of the new KODIAQ SUV, followed by a début at the Paris Motor Show. The KODIAQ was the first of many to come in the company’s SUV campaign, through which it aims to enter new segments with new customers, and solidify its position in the global market.