Skoda India Unveils Rebranded Identity, Prioritizing Customer Experience and Expansion Strategies

This initiative seeks to revamp all customer interactions ahead of the debut of its upcoming compact SUV in 2025.

In line with its forthcoming expansion strategies and commitment to enhancing customer involvement, Skoda India has revealed its ‘New Corporate Identity.’ This unveiling comes after the introduction of its upcoming compact SUV, slated for its global premiere in India during the first half of 2025. The initiative aligns with Skoda’s plan to bolster its dealership network in preparation for the launch of the new compact SUV.

Highlights: 

• Skoda unveils a fresh Corporate Identity, renewing customer touchpoints nationwide.
• The iconic Winged Arrow logo will transition to bold ‘SKODA’ lettering in dealerships and service centers.
• The new Skoda compact SUV will debut in the first half of 2025.

One aspect of the New Corporate Identity involves replacing the iconic Winged Arrow logo with the ‘SKODA’ wordmark, ensuring consistency in communication and imagery. Additionally, the New Corporate Identity introduces dynamic signage that adjusts illumination based on the time of day, providing a unique visual experience.

The new signage at dealerships will switch from Emerald Green during the day to Electric Green at night, maintaining consistency with the brand’s signature colours, says the carmaker. These enhancements will be implemented across various customer touchpoints.

Petr Janeba, Brand Director at Skoda Auto India, underscored the brand’s dedication to providing a comprehensive and enriching customer experience. He stressed the significance of maintaining consistency in messaging, design language, and identity across all touchpoints. The adoption of the New Corporate Identity in physical assets such as dealerships and service centers represents a vital stride towards realizing this objective.

The Czech automaker also emphasized its ‘Name Your Skoda’ campaign for the upcoming compact SUV, which saw significant engagement with over two lakh entries. This campaign focused on the forthcoming sub-4m SUV, built on the MQB-A0 IN platform shared with the Slavia and Kushaq. Featuring a new 1-litre turbo-petrol engine, its starting price is expected to be around Rs 8.5 lakh (ex-showroom).

This SUV is set to rival popular models such as the Mahindra XUV 3OO, Tata Nexon, Hyundai Venue, Maruti Brezza, and Kia Sonet.