Royal Enfield ties up with leading custom builders

Royal Enfield is one of the world’s oldest motorcycle brand in continuous production. It’s motorcycles are some of the most mod friendly ones currently on sale in India. Many custom builders tweak the design, engine and exhaust to help the users customise their Royal Enfield according to their tastes.

It seems, Royal Enfield had been silently watching all these and has decided to jump into the show on its own by collaborating with four popular custom building companies- Inline three, TNT Motorcycles, Bull City Customs and Bombay Custom Works.Through this association, Royal Enfield has planned to curate two of its best selling models Classic 500 and Continental GT to reflect true spirit of personalisation and allow riders to flaunt their style and expression. Royal Enfield has also released a variety of gears inspired by this unique collaboration.

Applauding the efforts of the custom builders, Samrat Som, Head, Royal Enfield Apparel & Accessories Business at Royal Enfield said, “Royal Enfield has always been the preferred canvas for those seeking motorcycle-nirvana through the custom route. Collaborating with the custom builders is the brand’s way of celebrating motorcycling inspired way-of-life; a life that values timeless aesthetics, simple essential use of technology and the spirit of the relaxed explorer. We applaud the efforts of these custom builders for creating ingenious artworks with our motorcycles which are a clear representation of quirkiness on roads. And with our refreshed collection of gear and helmets inspired by these motorcycles we assure our riders of a unique riding experience which goes far beyond just motorcycles.”

The four Royal Enfield customisation brands Inline Three, TNT Motorcycles, Bull City Customs and Bombay Custom Works are known for their excellent customisation options for Enfield bikes and are quite popular among Royal Enfield users.

Royal Enfield has also introduced apparels with subtle prints of custom motorcycles which can be paired with RE denims or cargo pants. It has also introduced a line up of helmets inspired by custom bikes finished in chrome, carbon and colors. Other accessories like gloves, belts, badges and boots complete the range.

These accessories can be bought from Royal Enfield dealerships and are also made available online.