Royal Enfield announced that the Interceptor 650 and the Himalayan have set new records in the UK by being the best-selling motorcycles in the UK for June 2020 . The Interceptor 650 has also been the highest selling naked style motorcycle in the UK for the last 12 months (as per MCIA data from June 2019 – June 2020), along with the Royal Enfield Himalayan at No.4. This is a remarkable feat, and a first-of-its-kind by any Indian two-wheeler manufacturer, selling in the UK. Led by the Interceptor 650 and the Himalayan, Royal Enfield has recorded an overall volume growth of 96% across its international markets in FY20.
Speaking about this achievement Vinod K. Dasari, CEO Royal Enfield said “Our vision is to expand and lead the middleweight motorcycling segment across the world. Towards this vision and further strengthening our position as a truly global brand, Royal Enfield has been consistently focusing on widening its footprint in international markets and creating engaging experiences for enthusiasts. Since its launch, the Interceptor 650 has been gaining momentum among consumers, and has won several awards globally. Dominating the mid-segment in the UK for a year, is a truly remarkable achievement that we are very proud of. We are equally delighted with the success of our adventure-tourer Himalayan which has been among the top 5 best-selling middle-weight motorcycles in the UK consistently over the last 12 months. This response from our customers in the UK has propelled Royal Enfield to become one of the fastest growing motorcycle brands in the UK”
Launched in September 2018, the Interceptor 650, soon shot to popularity across global markets. Underpinned by an ethos of fun and approachability that make for pure riding experiences, the Interceptor 650 has emerged a true world-beater by winning several awards and accolades including Indian Motorcycle of the Year 2018, MCN’s Best Naked Motorcycle of the Year 2019 and several other top honours. In India the Interceptor 650 has won almost all awards in its category, and has performed exceedingly well. Since its launch, the upper end (500cc and above) of the mid-sized motorcycling segment has grown over four times, between FY 2019 and FY 2020.
Further speaking about the Interceptor 650, Vinod K. Dasari added, “The Interceptor 650 marked the beginning of a new chapter and was the first truly global motorcycle from Royal Enfield. It has paved the way for us to grow from strength to strength; by building more awareness and aspiration for the brand in international markets, and by growing the 500cc+ category more than 4-times in India. Both, the Interceptor 650 and Himalayan have brought in a lot of first time buyers into Royal Enfield and we believe these motorcycles have a strong potential to grow our international markets.”
The Royal Enfield Himalayan has redefined adventure touring in India and across the world, and managed to carve a niche within the adventure touring segment. Inspired by Royal Enfield’s 60 years of enduring history in its spiritual home – The Himalayas – the motorcycle has been an accessible and engaging option for riding enthusiasts.