Mercedes Enters Thrissur with Brand New 3S Dealership
Mercedes-Benz has opened its latest 3S (Sales, Service & Spares) dealership, this one is in Thrissur Kerala. Bridgeway Motors becomes Mercedes-Benz India’s 90th outlet for India. Bridgeway Motors is spread across 16,000 sq. ft. and has a 5 car display to showcase the range of Mercedes-Benz cars. The dealership is spread across 16,000 sq. ft. and has a 5 car display to showcase the range of Mercedes-Benz cars. This dealership was built in a record 5 months. This 3S facility was inaugurated by Mr. Roland Folger, MD & CEO, Mercedes-Benz India and Mr. Ajmal Abdul Wahab, Managing Director, Bridgeway Motors Pvt. Ltd.
Speaking on the occasion, Mr. Roland Folger, MD& CEO, Mercedes-Benz India said, “We believe in the India growth story and firmly underline the fact that Tier II markets like Thrissur will be future growth drivers for the brand. We are glad that our network expansion strategy is bearing fruits and we have been able to penetrate to newer markets and unlock their potential. Mercedes-Benz has been successful in offering luxury experience to customers beyond the established metros and hence, cement our position as the luxury marquee with the most comprehensive network presence. South India continues to remain one of our key markets and will witness continued network expansion and focused growth. 2017 has been a successful year for Mercedes-Benz as we launched 12 new products and willinaugurate 12 outlets across India, Thrissur being the 8th inauguration as a part of our ‘Go to customer strategy’. We have been expanding into new as well as established markets pursuing our customer centric approach, and this world-class luxury dealership in Thrissur is a result of this. There is a burgeoning demand for luxury cars in Kerala and Mercedes-Benz aims to capitalize this by offering a superlative product and service range. We are confident that together with our partners Bridgeway Motors we will be able to provide our customers an unmatched luxury experience that would enthrall the patrons of the Star.”
With this Mercedes-Benz India has the most wide spread reach in the country among luxury car brands with 90 outlets in 44 cities.
