Mercedes Benz Rolls Out 100000th Locally Assembled Car for India
Mercedes-Benz has reached another milestone as they have rolled out its 100,000th car for India from their Pune plant. They now are the first luxury car maker in India to reach this milestone of manufacturing 100,000 cars ‘Made in India, for India’. The 100000th car rolling out was an E Class.
Mercedes-Benz started its production in India in 1995 by rolling out the E-Class, and its local portfolio comprises 9 key models that include the cars like CLA, GLA; C-Class, EClass, S-Class, sedans and the GLC, GLE, GLS SUVs and also Mercedes-Maybach S 560.
Roland Folger, Managing Director and CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India, rolled out the car from the assembly line of Mercedes-Benz’s world class manufacturing facility at Chakan. Roland Folger said on this historic occasion, “The roll out of the 100,000th Mercedes-Benz vehicle in India is a strong testimony of the impeccable customer trust and the unsurpassable brand equity Mercedes-Benz enjoys in this dynamic country. The journey that began 24 years ago, as we pioneered the luxury car segment in the country, has only gotten more fruitful and today we remain the most preferred luxury brand in the country. The milestone of rolling-out 100,000 cars is also the result of the absolute dedication of all past and present employees of Mercedes-Benz India, who remain our best brand ambassadors. This achievement also reiterates Mercedes Benz’s India commitment and we strongly believe in the India story and it’s potential. We will further deepen our strong connect with the Indian customers and keep continuing to fascinate them with our products and customer service.”
Mr. Folger also added, “With the growing demand of Mercedes-Benz products, a spiralling aspiration among young successful Indians, our extensive and expanding local portfolio, combined with an unparalleled network and innovations in customer service; we are positive that the next production milestone will be attained even earlier. We pioneered luxury motoring in India and with our ‘customer delight’ approach and vision for future, we are confident of defining future mobility in India as well.”
Mercedes-Benz has always been a part of the country’s automotive history, going back over 130 years. The first luxury automotive brand to enter the Indian market in 1994, Merc’s W 124 E-Class was the first luxury car in India’s modern era rolling out of the assembly plant of Mercedes-Benz India in Pimpri, Pune. With an investment of INR 1000+ crores since then, Mercedes-Benz India has moved the facility to Chakan near Pune, with the facility spreading over 100 acres. It is part of Mercedes-Benz’s Global Production Network, and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. Mercedes-Benz also boasts of the largest spare parts warehouse by luxury car manufacturer in India which can stock up to 44,000 parts.
Chronology of Milestones achieved:
1995: First locally made E-Class rolls-out of assembly line
2008: Mercedes-Benz rolls-out its 20,000 cars in India
2010: Roll-out of 30,000 cars from the Chakan manufacturing facility
2014: 50,000th Mercedes-Benz rolls out of the assembly lines in Chakan
2018: 100,000th Mercedes-Benz rolls-out of the assembly line in Chakan
Mercedes-Benz is all geared up for an exciting future in India, with the philosophy of ‘Best Keeps Leading’. Having the best-in-class products and customer services, it will continue to define the future of luxury automotive mobility in one of the most vibrant markets in the world, India.
