Mercedes-Benz India has announced bookings being reopened for its high end luxury cars the AMG 63 and Maybach GLS 600 for the Indian market. The bookings will be exclusively open for existing ‘Mercedes-Benz customers’ only for the first week, prior to other customers.
The higher allocations and exclusive availability are for the imported CBU models comprising the AMG G 63 and Maybach GLS 600. The priority allocation secured for India underlines the significance of the market, as the country is Mercedes-Benz’s fastest-growing market globally in CY 2022, with a YoY growth of 41 percent. Mercedes-Benz India expects the waiting period for these vehicles to significantly reduce by up to 6-10 months, depending on the model. The waiting period for the AMG G63 is now 12-16 months instead of 24-36 months. The waiting period for the GLS Maybach 600 is now 8 months for the single colour and 8-10 months for the dual-tone colour.
Commenting on the occasion Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said, “Top-End vehicle is core to Mercedes-Benz’s strategy of driving desire and the segment remains key focus area with a double-digit growth forecast. Our top-end vehicles have received an overwhelming response and securing this limited additional production for India, firmly underlines the strategic significance of Indian market for Mercedes-Benz. With this priority allocation and having a customer-first approach, we reopen the bookings for the top-end models exclusively for our existing customers, waiting for these vehicles since months”.
In CY 2022 Mercedes-Benz India has experienced highest growth in the Top-End Vehicle (TEV) segment with 69 percent year-on-year growth. The company has also stated that more than half of the car launches for this year are planned for the TEV segment. The TEV segment of Mercedes-Benz India consists of cars like the AMG E 53 cabriolet, AMG G 63, GLS Maybach, S-Class, S-Class Maybach, and the EQS.