Maxxis Tyres announces strategic partnership with Honda Motorcycle & Scooters (HMSI)

Maxxis India, a sub-company of Maxxis Group, has announced yet another significant milestone by collaborating with Honda Motorcycle and Scooters India Limited (HMSI) in a ‘unique retail partnership’. Under this association, co-branded Maxxis tyres will now be available for sale at HMSI and Maxxis dealerships.

Commenting on the development,Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “We are excited about this unique associationwith our long-standing partners Honda Motorcycle & Scooter India. This partnership demonstrates our strength and the ability to offer high quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through HMSI’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase the range of innovative and technologically superior products to the customers.”

In the first phase of this association,co-branded M6000 tyres (90/100-10) will be available at selectHMSI and Maxxis dealerships across India, the plan is to increase this further in the next phases. M6000 is an OE fitment to Honda Activa, this tyre is designed to provide extra strength and safety to the vehicles. To equip the dealers with knowledge pertaining to the products and services, Maxxis conducted training sessions in 20 cities across India, covering 650 Honda dealers.

Maxxis has set high standards in providing bench marked product quality and customer service globally and India is no exception. The company follows a strong customer first approach and is committed to offering the highest quality product which is a combination of superior raw material and world-class technology. With utmost confidence in the quality of the products, Maxxis has curated the best schemes and transparent claim resolution processes, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres.

Maxxis India rolled out its first two-wheeler tyres consignment from its Sanand facility to Honda Motorcycle & Scooter India in August, earlier this year and has been producing tyres in full throttle.The company recently achieved its target of selling 1 million tyres to their OEM partners.