Maruti Suzuki Nexa celebrates its 9th anniversary in India
Maruti Suzuki India’s premium retail channel Nexa completes 9 years in India. NEXA boasts an impressive customer base of over 2.7 million satisfied owners and has emerged as the fastest-growing automotive retail channel in India, registering a remarkable 54% growth in FY23- 24 and a massive network of 498 showrooms across 300+ cities, NEXA has successfully catered to the evolving needs of Indian consumers. The channel’s contribution to Maruti Suzuki’s overall sales is substantial, with NEXA products accounting for over 31% of the carmaker’s passenger vehicle sales.
Commenting on this occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, noted,“Driven by the philosophy of ‘Create. Inspire’, NEXAismore than just a retail channel for us.It has excelled in spreading the joy of mobility to more than 2.7 million customers.With 498 retail channels across the country, NEXA has been successful in appealing to customers even in non-urban centres, where we are witnessing a growing demand for premium products. Each model in the NEXA portfolio is meticulously designed to resonate with the dynamic lifestyles and preferences of today’s discerning consumerswho seek vehicles that blend advanced features and technology with reliability. The addition of models such as the Grand Vitara, Fronx, Jimny, and Invicto has further enriched our lineup, providing customers with more choices that offer incredible value for money.”
Maruti Suzuki claims to have inaugurated over 250 outlets within two years of its launch and over 350 outlets in four years. The premium retail channel further extended its reach with the launch of Mobile Terminals in June 2019, the first in Haryana and Punjab and the second in Initially featuring the S-Cross and Baleno, Nexa expanded its lineup with the Ignis and Ciaz in 2017, the XL6 in 2019, and the Grand Vitara in 2022. The most recent additions in 2023 are the Fronx, Jimny, and Invicto. Maruti Suzuki currently operates 498 Nexa showrooms across more than 300 cities, reflecting its strong presence and growing popularity in the Indian market.
