Maruti Suzuki has announced that it crossed two lakh unit sales for the Grand Vitara in just 23 months. This is the fastest sales milestone recorded for a mid-size SUV. The popularity of the Maruti Suzuki Grand Vitara is clear as this landmark success has been achieved in less than two years since its launch in September 2022. The first one lakh units of the SUV were sold in just 12 months following its launch. The next one lakh unit sales milestone came in just 10 months.
Celebrating this record-breaking milestone, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The introduction of the Grand Vitara has been pivotal for us in the SUV segment. This dynamic vehicle has truly demonstrated its excellence by becoming India’s fastest mid-SUV to surpass 2 lakh sales in just 23 months. The Grand Vitara has revolutionized its segment by inspiring customers to make sustainable choices with the Strong Hybrid. The ALLGRIP technology has also resonated well with SUV lovers, furthering our endeavour to promote clean mobility solutions along with an adventurous driving experience. This indeed underscores Grand Vitara’s philosophy of ruling every road. With a market share of 12% in Q1 FY24-25, the Grand Vitara has not only established our credentials in the hyperactive mid-SUV segment but has also played a crucial role in growing the segment. We are deeply grateful to our community of over 2 lakh customers and are confident this SUV will continue to bring the joy of mobility to many more.”
Notably, Maruti Suzuki sold 51,315 units of the Grand Vitara in FY2023 followed by 1,21,169 units in the next fiscal. This number was strongly backed by the sales of strong hybrid and S-CNG versions which witnessed a high demand. This fiscal, the carmaker has sold 27,066 units so far and it is only expected to increase with the impending festive season.
The Grand Vitara comes packed with loads of features which include a 9-inch infotainment system, a head-up display, a 360-degree camera, a wireless phone charger, panoramic sunroof, front ventilated seats, a premium Clarion sound system, PM 2.5 air cabin filter etc. In terms of safety, it includes six airbags, a tyre pressure monitoring system, Hill Descent Control and Hill Hold Assist. The Grand Vitara is priced from Rs 10.99 lakh and goes all the way to Rs 19.93 lakh, ex-showroom. The strong hybrid costs Rs 18.43 lakh and the CNG starts from Rs 13.15 lakh. The Grand Vitara goes up against the Hyundai Creta, Kia Seltos, Toyota Hyryder, MG Astor, Skoda Khushaq, Honda Elevate and Volkswagen Virtus.