Magenta Mobility and Switch Mobility unite to revolutionize electric last-mile and mid-mile delivery in India
Magenta Mobility, an integrated electric mobility solutions provider, and Switch Mobility, the electric vehicle arm of the Hinduja Group, have entered a strategic partnership to modernize last-mile and mid-mile intra-city operations across India. Central to this collaboration is a Memorandum of Understanding (MoU) for the acquisition of 500 units of the recently launched SWITCH IeV4 (Intelligent EV) over two years, marking a significant milestone in the electric Light Commercial Vehicle (eLCV) segment.
The partnership aims to capitalize on Switch Mobility’s expertise in commercial electric vehicles to enhance Magenta Mobility’s logistics operations across the nation. Through the integration of Switch Mobility’s advanced electric vehicle technology with Magenta Mobility’s extensive service portfolio encompassing Logistics, Charging, and Technology, the collaboration is positioned to establish new benchmarks in the EV logistics and transportation sector.
The partnership seeks to harness Switch Mobility’s proficiency in commercial electric vehicles to elevate Magenta Mobility’s logistics operations nationwide. By integrating Switch Mobility’s cutting-edge electric vehicle technology with Magenta Mobility’s comprehensive service offerings in Logistics, Charging, and Technology, the collaboration is poised to set new standards in the EV logistics and transportation sector.
The partnership aims to leverage Switch Mobility’s expertise in commercial electric vehicles to enhance Magenta Mobility’s logistics operations nationwide. Through the integration of Switch Mobility’s advanced electric vehicle technology with Magenta Mobility’s comprehensive service portfolio encompassing Logistics, Charging, and Technology, the collaboration is positioned to establish new benchmarks in the EV logistics and transportation sector.
Maxson Lewis, Founder & CEO of Magenta Mobility, shared his excitement about the collaboration with Switch Mobility, stating, “We are thrilled to partner with Switch Mobility to accelerate our commitment to decarbonize logistics in India. This partnership reflects our unwavering dedication to leading the transition towards safe, intelligent, and sustainable mobility solutions. With the introduction of these electric Light Commercial Vehicles (eLCVs), we will enhance payload capacity for our clients. Combined with our existing fleet management, charging, and technology platforms, we will provide a compelling opportunity for the logistics sector to embrace electric vehicles. This collaboration marks just the beginning of our journey, and together, we aim to redefine the future of logistics in India.”
Mahesh Babu, CEO of SWITCH Mobility Ltd., highlighted Switch Mobility’s role in the global shift towards electric vehicles, saying, “As the urban mobility landscape undergoes a transformative shift towards electric vehicles, Switch Mobility is proud to lead this historic evolution. Our SWITCH IeV4, India’s first eLCV in the 3.5-ton category, is built on a cutting-edge 310V high-voltage architecture for enhanced performance. Offering superior payload, extended range, and maximized volumetric space, this vehicle significantly improves Total Cost of Ownership (TCO), accelerating progress towards a sustainable future.”
Babu further emphasized the strategic significance of the partnership with Magenta Mobility, stating, “The strategic partnership with Magenta Mobility strengthens our commitment to a cleaner future. Renowned for their innovative logistics approach, Magenta Mobility brings a data-driven perspective that perfectly aligns with our vision. This collaboration goes beyond mere vehicle additions to Magenta’s fleet; it signifies a pivotal moment in reshaping the transportation landscape by integrating cutting-edge technologies and sustainable solutions to empower the future of mobility.”
The SWITCH IeV4, equipped with a 32.2 kWh battery and a 1700 kg payload capacity, promises efficient operations with a 120 km range. Its robust motor and advanced connectivity features are aligned with Magenta Mobility’s growth plans, including the ambitious ‘Ab Ki Baar Dus Hazaar’ program aimed at deploying 10,000 electric vehicles by September 2025.
