“Made In India” now has AMG!
Mercedes-Benz today announced their further deepened commitment to the Indian customers, by commencing the localization of a MercedesAMG model in India.The first Mercedes-AMG product to roll-out of the assembly line from Mercedes-Benz India will be the AMG GLC 43 4MATIC Coupé. Mercedes-Benz India has a wide range of 8 AMGs across body shapes that are the the 43, 53, 63 and GT series . The “Made in India AMG” will certainly Mercedes to drive to the No.1 position in performance segment
Commenting on this strategic announcement, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India stated, “The AMG brand over the years has become synonymous with performance motoring in India and remains highly aspirational. The decision to locally produce AMG in India underlines Mercedes-Benz’s clear roadmap for the Indian market and our long-term commitment to our Indian customers. We want AMG to be more accessible to the potential customers and play a bigger role in our overall portfolio we offer in India. This decision is an important milestone towards strengthening our AMG ambitions in India further.” “The AMG GLC 43 4MATIC Coupé is an important model in our portfolio having the distinction of being one of the highest selling AMG models in India. We are proud to introduce this dynamic SUV Coupé for our Indian customers now in its ‘made in India’ version. The addition of the stylish AMG GLC 43 Coupé will further cement our strong position in the performance SUV segment. We are confident, the launch of the locally produced AMG GLC 43 4MATIC Coupé will drive in value and aspiration for our customers and help the dynamic SUV Coupé retain its top preference among the discerning AMG customers.” elaborated Mr. Schwenk.
The ‘made in India’ AMG GLC 43 coupe is expected to broaden the customer base and grow the AMG volumes in India . Thanks to the good demand even in the performance segment , AMG has grown by 54% YoY in 2019 in India .AMG’s CKD production will drive in price benefit for end customers compared to CBU model .The imported CBU variant of AMG GLC 43 would have cost around INR 1 crore .The estimated price of the CKD variant would be around 80 lakhs
Commenting on the localization decision of the AMG, Piyush Arora, Executive Director, Operations, Mercedes-Benz India stated, “Our production facility, is a global benchmark in quality and technological advancement in manufacturing, and remains the backbone of our growth story in India. We are highly excited to commence the local manufacturing of AMG in India as it will add a new production milestone in our India journey, further deepening our commitment to the Indian market. The decision to commence localization of the AMG GLC 43 4MATIC Coupé firmly reiterates our significant manufacturing prowess and innovation in manufacturing, developed over the last two decades. We are glad to offer world-class products to our Indian customers with substantial local value addition, in the shortest possible time.”
Mercedes-Benz India has 10 CKD products in its portfolio and now Mercedes Benz India Chakan production facility now makes sedans, SUVs, NGCs and also AMGs in one facility . AMG is Mercedes-Benz’s performance sub-brand having a wide portfolio of performance limousines, performance SUVs, SUV Coupés, and sports car in its wide portfolio in India. The AMG brand has a dedicated retail presence through the AMG Performance Centres located across Indian metros. The AMG performance brand has a leading market share in the performance market in India.
