Kia Launches ‘Tech is now Badass’ Campaign for the New Seltos: Bobby Deol Takes the Wheel

Kia, has unveiled a new TVC titled “Tech is now Badass,” featuring Bollywood sensation Bobby Deol showcasing the New Seltos equipped with Kia Connect. Bobby takes the wheel of the Seltos X-Line, pushing its limits on city roads. The TVC highlights Kia Connect’s advanced technology and seamless connectivity as Bobby utilizes its features to navigate and adjust the AC temperature.

The TVC embodies the concept of “Badass” through the Seltos and Bobby, who exude bold, unapologetic, unconventional, and innovative characteristics, perfectly complementing each other’s imagery of badassery. Both will be reflecting each others personality and style. This collaboration emphasizes the daring design of the Seltos and Bobby’s dynamic persona, appealing to consumers seeking an adventurous and sophisticated driving experience.

The TVC ensured to display its features and competency where they displayed speed, braking, voice assistance, and ending the TVC smartly by locking the car with a smart watch.