Honda Cars India Ltd (HCIL), today flagged off the 10th edition of its drive series – Drive to Discover from Bengaluru. Conceptualized as an experiential drive event, Honda has been organizing the ‘Drive to Discover’ series since 2010. It offers the participants an exciting opportunity to explore and enjoy the driving experience of Honda vehicles on engaging and picturesque terrains across the country.
Speaking on the occasion, Mr. Rajesh Goel, Sr. Vice President and Director, Marketing & Sales, Honda Cars India Ltd said, “Drive to Discover has been our exceptional driving experience initiative which is keenly awaited by the participants every year. Just like the past 9 successful editions, we believe that the 10th edition will also offer a memorable and joyful experience to the participants as they drive Honda cars through the mesmerising and contrasting terrains unique to India. Fun to drive performance, stress free comfortable drive are inherent aspects of Honda DNA which the participants will get to experience across our line-up during the drive.”
The 10th edition of the drive starts from Bengaluru today with participation of 27 auto enthusiasts and will cover a distance of more than 800 kms in the next 3 days. In line with the theme of the drive ‘Quest for Adventure’, the participants will drive through picturesque coffee land of Karnataka – Chikmagalur, scenic city of Mangalore, beautiful western coastline of India and finally reaching the traveller’s paradise Goa. The drive will feature the exciting product range of Honda models in India including Amaze, Jazz, WR-V and City.