The unique initiative by Ford India aims to highlight use of Ford genuine spare parts. Last year the company announced distribution of Ford spare parts through retail stores across the country.
With Ganesh Chaturthi just around the corner, Ford is all set to celebrate it in style with a unique installation of Lord Ganesha, made of auto spare parts for the upcoming festive season. Aimed to highlight the importance of using genuine parts, the installation consisting of disk brakes, fender, spark plugs, and clutch plate among others was open for public viewing from August 18-20, 2017 at the Oberoi Mall in Goregaon.
Created by artist Madhvi Pittie from Workshop Q in collaboration with Nishant Sudhakaran, a metal artist in Mumbai, the 6.5 Feet installation was unveiled by Saurabh Makhija, General Manager, Sales for Ford India. He said. “Safety is not an option but a priority for us at Ford. With the unique installation of Lord Ganesha, we want to highlight the significance of using genuine parts while servicing to ensure the well-being of their loved ones. Having expanded the distribution of spare-parts through retail stores, we have not only ensured that our Genuine parts are always within your reach but also the convenience of getting the Ford serviced wherever you want.”
The Lord Ganesha installation featured a special 12 cameras set up, allowing visitors to click a 180-degree photograph. Users were also able to upload their photographs on Facebook with the hashtag #SelfieWithFordGanesha and with a chance to win a small Ganesha idol, also created with spare parts.
Speaking about the unique installation, Madhvi Pittie from Workshop Q said, “As a green product design company, we often experiment with discarded objects and materials from the city’s streets, factories, households and proud to have made a beginning with auto spare parts thanks to the challenge given by Ford.”