FCA or Fiat Chrysler Automobiles India has big plans for a ‘Cohesive’ Network Strategy coming up. To start off with they have inaugurated the countries first FCA Destination Store in Mumbai. There are plans to open more FCA Destination stores in Delhi and Chennai next. With Jeep vehicles added to its portfolio, the company is preparing for an increase in its Indian customer base, especially with the upcoming launch of the localised Jeep Compass mid next year. The company opened India’s first FCA Destination Store in Worli, Mumbai that will cater to Fiat, Abarth as well as Jeep customers.
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Chennai, on the other hand got its first Jeep Destination Store, a 3S facility located on the Old Mahabalipuram Road and New Delhi too is ready with its first Jeep Destination Store on Mathura Road. RDC Automobile Pvt. Ltd., is Chennai’s Jeep Destination Store, located at the prime Perungudi area on Old Mahabalipuram Road (OMR). This is FCA’s largest ‘self-contained’ Jeep Brand 3S facility yet, and is spread across a total of 17,700 square-feet. The Landmark Group is responsible for the Delhi outlet and is spread across 11,700 sq-ft.
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On the development, Mr. Kevin Flynn – President and Managing Director, FCA India said, “We intend to provide our customers with a sales and service experience as a cohesive process, one that will demonstrate our commitment that will make FCA’s existing and future customer base feel very special indeed. Our premium Destination Stores set the benchmark and reflect our new strategy and intent.” He added, “All of FCA’s new Destination Stores are designed to offer a comprehensive brand experience. In addition to the care that customers will receive inside our showrooms and workshops, we have plans for outside, and will introduce Camp Jeep in India – our international property that will be an opportunity for customers to appreciate off-roading the Jeep way.”
