Mercedes Benz continues to dominate the Luxury Car segment by selling 13786 units in 2019
Mercedes-Benz India has just released their sales number for 2019. The German car maker has sold 13,786 units in 2019. Now this sales number maybe lower than what they had posted in 2018 which was 15,538 units but considering the market slowdown and the dip in the sales amongst all the car makers this still makes them as the Numero Uno Luxury car maker of the country for the fifth year in a row. The company has also recorded their highest ever Q4 sales of 3871 units, thus registering a 3.3 per cent y-o-y growth for Q4.
Mercedes-Benz firmly maintained its strong lead on the dynamic Indian luxury car market in 2019 and charted a sales uptick in Q4 with the introduction of a host of industry best sales, customer service and finance programmes. The brand with the Three Pointed Star commenced its product offensive from October 2019 and launched three new products (New G 350d, New V-Class Elite and New GLC) in Q4 2019. Mercedes-Benz also had a strong festive period, which turned market sentiments towards positive.
Speaking on the company’s sales performance, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2019 despite facing strong macro-economic headwinds, specifically in the first three quarters. We were however able to positively influence the customer sentiment with our industry-best customer solutions and achieved the new best ever Q4. 2019 was a significant year as we not only introduced a host of new products but also created new industry benchmark with introduction of finance programmes like ‘WISHBOX’, launching new infotainment technology-MBUX (Mercedes-Benz User Experience), introducing ‘Mercedes me connect’ (connected car services) and also some innovative service initiatives like ‘Premiere Express Prime’. Together, all these initiatives created a solid momentum and reiterated the customers’ confidence in a fundamentally strong brand like Mercedes-Benz, which continued to be the most preferred brand for a luxury car customer in India. We were able to create a strong growth momentum in the market during the festive period and we are glad to carry it for the rest of the year. Our growth in our Q4 sales is a testament of this fact. 2020 is going to be another important year for Mercedes-Benz India and we continue to be optimistic with the country’s mid to long-term prospect. We had an overwhelming response to our entire BS IV portfolio and we are now ready with the all-new BS VI portfolio, way ahead of the deadline. This year the market will witness a strong product offensive from Mercedes-Benz beginning with the New GLE, and followed by some of the most significant product introductions from our global portfolio for the Indian market, including those without any predecessors. These products will redefine luxury and performance motoring and chart new avenues for sustainable mobility in India. In 2020, Mercedes-Benz will also witness strategic network expansion in key existing as well as new markets.”
The company’s performance brand AMG registered a robust 54 per cent growth in 2019 in comparison to the same period last year. The company is all set to bring in new products to the Indian market in 2020 and the campaign will begin with the EQ all-electric brand coming to the country after which the new-gen GLE will make its way to the market. Watch this space for more on all the latest from Mercedes-Benz.
